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Diageo is channelling innovations for all its brands around how they fit into the lives of drinkers rather than serving them different flavour extensions in a bid to lift the commercial impact of new launches. Innovation has laboured to reverse the sales woes of the world’s biggest drinks maker though it is certain its new […]
The outcome of the investigation saw Google make some changes and the agency’s commissioners decided not to sue the world’s largest search engine in what likely would have been the largest antitrust since the United States government sued Microsoft in the late 1990s. At the time, Google not surprisingly hailed the FTC’s decision as evidence […]
I recently attended our own Google Analytics Training Course and came back with an armful of useful insight and confidence. Here I’ll offer a quick overview of the language involved when studying Google Analytics, which should help clear a few things up, before pointing you towards further resources on the site for more expansive guidance. […]
All the research also agrees that most organisations feel they are very far from achieving these transformations. PA Consulting’s Digital Barometer says 62% of organisations have ambitions to be digital leaders but only 8% feel they are well on their way to achieving this. All the analysis agrees on the barriers and challenges: leadership, culture […]
The new Meltwater stays on top of billions of editorial, blog, and social media conversations, and delivers the insights needed to manage a brand and stay ahead of the competition LONDON – March 16, 2015 – Meltwater, a global leader in media intelligence solutions, today announced the launch of a new product built for corporate […]
The news that David Cameron is ‘dodging’ going head to head with the main party leaders in a live televised TV debate has been all over the press. The Conservative party’s protests that they are looking to ‘unlock the log-jam’ around the issue by insisting that any TV debate includes the leaders of seven parties. […]
Latest Eptica research sees Twitter overtake email for fast, accurate customer service Reading, 3 March 2015: UK brands are failing to improve the customer service they offer, answering under half (48%) of questions asked via the email, Twitter and web channels, according to a new study. Twitter is coming of age as a customer service […]
Legal process automation company Zylpha (www.zylpha.com) has conducted an in-depth survey on the ‘Legal Landscape in 2015’. The survey’s aim is to identify the business and technological challenges facing private sector law firms in the provision of legal services. It also seeks to define the key pressure points on practices in changing times. The accompanying […]
Consumers are demanding experienced based loyalty rewards We all have heard of retail loyalty programs and promotions, pretty much every industry offers some type of program in order to attract new and retain existing customers. The problem is, that many of these programs have become mundane and are not offering rewards that are exciting to […]
In the world of business, entrepreneurialism is the new black. Startups proliferate every category – disrupting the market, nipping at the heels of the big boys and driving change and innovation. This is particularly true in the agency world where nimble, quick and creative startups are firmly (whether they’d like to be or not) on […]