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What is evergreen content? Evergreen content is that which is still interesting and relevant weeks, months or even years after its initial publish date. It doesn’t date like news can, it can deliver value in terms of traffic, leads, social shares and can occupy valuable search positions for a prolonged period of time. The best […]
New research finds that 82% of consumers will switch after bad experience Reading, UK 26 March 2015, Not being understood and companies that fail to acknowledge their feelings are the biggest consumer frustrations when dealing with brands through digital channels. 78% of UK consumers surveyed in Eptica research ranked getting a response that either partially, […]
Easy access to search tools, a multitude of applications and friend/influencer-endorsed content have allowed consumers to create an idiosyncratic digital view of the world around them. In order to reach these audiences effectively, brands need to resonate with consumers through equally personal experiences by optimising their online (and offline) touchpoints accordingly. Based on the recently […]
European Court of Justice to arbitrate in Facebook privacy row The European Court of Justice is to weigh in on a rumbling privacy debate which has been taxing minds across the continent, by decreeing how much data pertaining to EU citizens can be shared with US tech giants such as Facebook and Google. It follows […]
End of the road for Clarkson as presenter prepares to be sacked by BBC Combative Top Gear Host Jeremy Clarkson is to be dethroned from his role of presenter of the long-running motoring magazine show, after a BBC investigation found that the personality had assaulted a producer in a row over catering, according to reports […]
Diageo is channelling innovations for all its brands around how they fit into the lives of drinkers rather than serving them different flavour extensions in a bid to lift the commercial impact of new launches. Innovation has laboured to reverse the sales woes of the world’s biggest drinks maker though it is certain its new […]
The outcome of the investigation saw Google make some changes and the agency’s commissioners decided not to sue the world’s largest search engine in what likely would have been the largest antitrust since the United States government sued Microsoft in the late 1990s. At the time, Google not surprisingly hailed the FTC’s decision as evidence […]
I recently attended our own Google Analytics Training Course and came back with an armful of useful insight and confidence. Here I’ll offer a quick overview of the language involved when studying Google Analytics, which should help clear a few things up, before pointing you towards further resources on the site for more expansive guidance. […]
All the research also agrees that most organisations feel they are very far from achieving these transformations. PA Consulting’s Digital Barometer says 62% of organisations have ambitions to be digital leaders but only 8% feel they are well on their way to achieving this. All the analysis agrees on the barriers and challenges: leadership, culture […]
The new Meltwater stays on top of billions of editorial, blog, and social media conversations, and delivers the insights needed to manage a brand and stay ahead of the competition LONDON – March 16, 2015 – Meltwater, a global leader in media intelligence solutions, today announced the launch of a new product built for corporate […]