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Consumers look to brands with new creative purpose “May you live in interesting times.” This old adage might sound like a blessing, but it’s actually intended as a curse. And yet, the most “interesting” periods of human history are also responsible for sparking incredible acts of creative expression. Think of the “British Invasion” and the […]
Mall operators in the Mideast and Asia are embracing online retail in response to Covid-19 CapitaLand, Singapore. Image: Joseph GTK / Shutterstock.com The ongoing Covid-19 pandemic has raised new questions about the survival prospects for malls. Already under significant pressure due to the rise of ecommerce, some suggest that the current crisis could spell the […]
Six big issues that companies must consider when going remote The ongoing Covid-19 pandemic is causing many companies to rethink their stances vis-à-vis remote working. Big tech names including Apple, Microsoft, Twitter and Square have decided to embrace remote working – something that seemed inconceivable just a year ago. In what is the latest and […]
Marketers on the new normal: Paul Jarrett, Founder & MD at Sonin Please describe your job: What do you do? I’m the Founder and Managing Director at Sonin. We’re a digital agency working with ambitious companies to build digital products, platforms, and experiences that delight users. As the MD, I work closely with our clients, […]
Join Margaret Jobling, Group CMO at British Gas, in our latest Lowdown session Tomorrow (Wednesday, 27th May) at 11am BST, Marketing Week Editor Russell Parsons sits down with Margaret Jobling, Group CMO at British Gas, to discuss how marketing leadership reacts in a crisis. You can register to join them. Jobling is one of the […]
12 best practice guidelines for PPC landing pages A landing page is a page on a website that has been specifically created for users referred from a paid search campaign. These pages are intended to maximise conversion rates, whether that means making a sale or capturing a lead. For B2C this is typically an online […]
What’s behind the success of China’s social commerce app Pinduoduo? How does Pinduoduo do social commerce? What are the secrets to its success? And is there anything that other companies – both within China and in the west – can learn from it? The post What’s behind the success of China’s social commerce app Pinduoduo? […]
Marketers on the new normal: Michael Nevins, CMO at Smart AdServer Please describe your job: What do you do? I’m a NYC-based CMO for Smart AdServer, a global adtech company headquartered in Paris. I manage a team of 12, and our scope of work includes internal communications and events, product marketing, demand generation, external events, […]
As coronavirus crisis hits media, brands should reconsider the PESO model I know that writing about the PESO model can seem a little retro. As useful as PESO is for marketing comms and PR professionals, it was coined in 2014 and you don’t see it mentioned as frequently any more, as maybe it’s just become […]
Coronavirus: As social media usage soars, what are platforms doing to help users be better-connected, informed and supported? Consequently, one could argue that social media is serving its true purpose now more than it ever did before – to bring people together over distance (whether that’s around the world or down the road). Across the […]