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Content design and coronavirus: How do the big five UK banks compare? Every sector has challenges right now. Banks are operating with fewer branches open, and those that are open have reduced their opening hours. This inevitably means more customers want to contact banks over the phone, exacerbated by the parlous financial state many people […]
How Boohoo’s content has fuelled success in the midst of a pandemic While fashion and clothing brands of every kind including Cath Kidston, Laura Ashley, Debenhams and even Boohoo rival Asos have suffered major blows to their businesses as consumers stay at home with little to no incentive to buy new outfits, Boohoo seems to […]
How brands are using email during Covid-19 But are brands making the most of the channel, and how can they ensure best practice during this time? Here’s a look at some recent email marketing stats, and a few examples of emails from brands during the pandemic. More emails are being sent now than before lockdown […]
Content Strategy Webinar Join Neil Perkin, founder of Only Dead Fish and one of Econsultancy’s most experienced and thought-leading consultants to understand the essentials of content strategy. Agenda points: Evolving Content Practice: we take a look at the growing role of technology, data and customer experience and how content practice is changing in response to […]
Marketers on the new normal: Tony Marlow, CMO, Integral Ad Science Please describe your job: What do you do? I am the chief marketing officer at Integral Ad Science, the global leader in digital ad verification. Simply put, we validate the quality of digital ads. My role at the company focuses on storytelling and ensuring […]
How hotels can find opportunity in search & UX during the Covid-19 crisis It’s no secret that the global hospitality industry has been hit hard during the coronavirus, not just impacted by the lack of travel but the subsequent effect that lockdown has had on hotel bookings and revenue. This has led to hotels left […]
Marketers on the new normal: Michalis Michael, CEO at AI market research firm, DigitalMR Please describe your job: What do you do? I am the CEO of DigitalMR, a tech company in the data analytics and market research sector. We have developed two AI based SaaS platforms – communities247 and listening247- which collect and analyse […]
Six examples of creative social content from brands during the pandemic As businesses have been forced to suspend or shut down operations, many have capitalised on increased social media usage to stay connected with consumers in isolation. Here are just a few of the most creative examples of social content from the past few weeks. Getty […]
What is conversion rate optimisation (CRO) and why do you need it? In this revised and updated beginner’s guide I’ll be answering the following questions: What is a conversion? What is CRO? And what are some key techniques you can use to optimise your conversion rate? The post What is conversion rate optimisation (CRO) and […]
Consumers are online – are you ready for them? Covid-19 has forced most consumers worldwide to change their habits and behaviors and to rely on online solutions for things usually done face to face. Brands that are providing their customers with easy, enjoyable and seamless online experiences during the crisis are likely to benefit from […]