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Facebook Shops rollout is a big moment for social commerce Then, almost overnight, social commerce (which if you’re not clued in, is the merging of ecommerce with social networking features) became a reality. Buyable Pins arrived (and stayed) on Pinterest. You could check out on Instagram. And now you can shop on Facebook. On Tuesday, […]
Four challenges for FMCG brands going direct to consumer in the pandemic As a result of this, it’s been predicted that ecommerce will continue to grow for this sector even after Covid-19 subsides, which in turn could mean new digital opportunities for FMCG brands. One such opportunity could be direct-to-consumer, with some brands seeing a […]
Marketers on the new normal: Elijah Schneider, CEO & Founder of Modifly We caught up with Elijah to find out more about his role at Modifly, his career so far, and marketing in a pandemic. Please describe your job: What do you do? As the CEO of Modifly, I do a lot. This includes anything […]
Six essential capabilities for personalisation Covid-19 has accelerated the importance of digital transformation. Suddenly digital is the ONLY way many companies can deliver their experiences to consumers. Of course, just having a digital channel is no longer enough. Everyone wants to deliver personalised experiences to their audiences, but how exactly do you do that? Personalisation […]
What TikTok’s revolutionary platform offers marketers The post What TikTok’s revolutionary platform offers marketers appeared first on Econsultancy. Source: Customer Experience
Why using the wrong kind of personalisation is costing B2B brands sales But, how big is the gap between expectation and reality when it comes to executing these highly individualised experiences? If personalisation is the utopia — how do we bridge the gap between one-size-fits-all marketing and truly bespoke, one-to-one experiences? Enter relevance: the most […]
How will Google’s new features for businesses impact search marketing after the Covid-19 crisis? In April, Google took the significant step of making it free for businesses in the United States to list products on Google Shopping, with the change due to roll out to other parts of the world later in 2020. While this […]
B&Q and Homebase: A look at email marketing and comms as garden centres reopen Editorial credit: Victoria_Hunter / Shutterstock.com Garden centres in the UK re-opened on the 13th May, on the condition that stores would implement proper social distancing, cleanliness, and protective measures for both customers and staff. Consequently, retail chains including B&Q and Homebase […]
Keys to effective influencer marketing in a pandemic world The ongoing Covid-19 pandemic has dealt the booming influencer economy its first real setback. Despite the fact that social media usage is up, brands faced with the threat of a prolonged economic downturn are cutting their influencer marketing engagements. According to SocialBakers, UK posts using the […]
Marketers on the new normal: Gregor Young – digital, data & tech problem solver Hi Gregor. Please describe your job, what do you do? I’m a senior digital product and marketing leader. I usually wear two hats: one is an operational owner of digital products or channels; the other is a transformation leader, identifying where […]