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Marketers on the new normal: Hubspot’s Christian Kinnear Please describe your job: What do you do? I oversee all of HubSpot’s operations in EMEA, leading on the development of our overall strategy for the region and supporting teams all across the business to help our clients grow better. How has your typical day been impacted […]
Discounts, marketplaces, advertising: how are fashion retailers reacting to coronavirus? This might sound surprising considering that ecommerce has been the only option for consumers (in the absence of brick-and-mortar retail). But given the wider implications of the pandemic – including dramatic lifestyle changes and financial insecurity – the lack of demand is certainly understandable. Is […]
European Data Protection Board: cookie walls, scrolling aren’t sufficient for GDPR consent Image: Svetla Momchilova / Shutterstock.com Consent is one of the six lawful bases for processing personal information in the GDPR and in its updated guidelines adopted last week, the European Data Protection Board (EDPB) has made it clear that cookie walls and scrolling […]
How Covid-19 has changed shopper behaviour [stats] It’s been nearly eight weeks since the World Health Organization (WHO) declared the Covid-19 outbreak a global pandemic. In this time, the retail space as we know it has had to completely evolve. Without warning and without choice, brands and retailers have had to adapt to a pandemic […]
Brands emphasise digital products and services – but does the CX hold up? For the vast majority of businesses, the outbreak of Covid-19 and the lockdown that followed it has prompted an abrupt shift to digital. Brands that previously had a multichannel sales strategy in place have in many cases effectively become pure-play e-tailers, while […]
Marketers on the new normal: Chris Carter, CEO at retail marketing agency SMP Chris Carter is Group CEO of retail marketing agency SMP and Amazon ecommerce specialist Melody. We asked Carter what his day-to-day now looks like, what trends he is seeing in his sector, and what advice he has for marketers. Please describe your […]
Fact-checking six more rumours about how search is changing In a previous post, I looked at the validity of five popular rumours from across the search industry. In this follow-up, I focus on analysing the real impact of another six similar claims that are regularly doing the rounds. Rumour 1: Mobile indexing changes everything Desktop […]
Online grocery shopping: will new habits stick on return to normal life? As consumers visit supermarkets less frequently, it appears they are shopping online more often. In the US, Nielsen data shows that online sales of consumer packaged goods grew 56% for the week ending April 18th compared to the same period a year earlier. […]
Setting the right budgeting strategy for paid search Ads are bigger and they appear in more places now, with Shopping ads in image results on mobile devices. Meanwhile, paid ads’ clickthrough rate has been gradually rising on both desktop and mobile devices. The question of paid search budgeting strategy is more important than ever, perhaps […]
Email Marketing Webinar “Econsultancy’s Email Marketing Best Practice Guide is in the process of being updated to reflect changes in this discipline since the last version of this report was published in 2017. In the light of new report, on Thursday 21st May join our Senior Analyst Seán Donnelly and Kath Pay, Econsultancy trainer and […]