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Intelligent automation: Helping large businesses scale their marketing efforts At their core, these technologies share the aim of automating thought – by analysing large amounts of data – but they output these insights in different ways. In a recent podcast, Vertical Leap’s Managing Director, Chris Pitt, and Head of Services, Lee Wilson, discuss how intelligent […]
Agility vs. innovation: how SME and enterprise marketers have responded to Covid-19 [survey] Here are some of the key findings from the survey of more than 1,000 marketers… 67% of enterprise businesses have changed customer policies When it comes to combatting the effects of the outbreak, Econsultancy research reveals that enterprise businesses are taking more […]
How newly-minted unicorn Gymshark adapted to a global pandemic With General Atlantic taking a 21% stake in the business, founder Ben Francis is increasing his own stake to over 70%. According to reports, the deal will enable Gymshark to further its global expansion, particularly in the North American market where it has already built a […]
Amazon in Asia-Pacific: A 2020 update As the coronavirus pandemic forces dozens of retailers to close their doors or drastically reimagine their business models, Amazon is going from strength to strength. The ecommerce and technology giant, which already wielded outsize clout before the crisis, has gained more than $600 billion on its market capitalisation in […]
A day in the life of… Alice Weightman, founder and CEO of The Work Crowd Please describe your job: What do you do? I am the founder and CEO of two talent businesses in the marketing and communications industry. Hanson Search, a global headhunting consultancy, and The Work Crowd, a platform that connects businesses with […]
The changing face of social content Content in social media has evolved over the years from the traditional, ‘image+copy+hashtag’ type posts in Facebook, LinkedIn and Twitter to mini websites and rich media. Smart marketers are using data in their social and ad platforms and also from social analytics tools like Brandwatch to inform creative and […]
Do brands and businesses still care about creating communities on social media? This is an edited version of a section in Econsultancy’s new Social Media Platforms Trends report, authored by Michelle Goodall, and reflects on changes to platforms such as Facebook, LinkedIn and WhatsApp, and their implications for brand community management for brands. The post […]
Six steps for maximising the ROI of a ratings and review program Strengthening your ratings and reviews program can increase the discoverability and awareness of your products, boost sales, help your business talk in the language of your customers and much more. In fact, nearly half of shoppers say they are less likely to buy […]
A day in the life of… Saradha Sethuraman, Ecommerce Business Director at OMG Transact Please describe your job: What do you do? I am an ecommerce Business Director at OMG Transact, Omnicom Media Group’s specialist ecommerce practice. When it comes to ecommerce, it’s about more than just getting the right media placement or spending more […]
Ecommerce Quarterly Q3: Tech platforms innovate as coronavirus fuels ecommerce According to research, the proportion of online retail sales in the UK is estimated to increase by an additional £4.5 billion in 2020. As a result, platforms including Shopify, Pinterest, Google, and WhatsApp are tapping into the potential of ecommerce, launching new features and updates […]