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Marc Etches, chief executive of the Responsible Gambling Trust said the charity “commends” the Senet Group for its campaign to help gamblers stay in control of their gambling habits. “This initiative is a new and important step in the evolution of responsible behaviour among British-based gambling businesses. We are pleased that the campaign features GambleAware, […]
US sportswear brand Under Armour has signed British tennis champion Andy Murray as its brand ambassador in a four-year deal widely estimated to be worth £15m. The deal, confirmed on the Andy Murray blog this morning, will see the 2013 Wimbledon champion wear sports apparel, footwear, and accessories from the brand as well as appear […]
Taxi services Uber and Lyft have paired up with Mothers Against Drunk Driving (MADD) for New Year’s Eve, when they will donate $1 for every one spent on a ride home that night. The promotions, aimed at helping reduce the likelihood of drink-driving accidents on New Year’s eve, will begin from 6pm on 31 December […]
AirAisia chief executive Tony Fernandes has taken to Twitter to express his distress and offer condolences to families after possible debris of its missing plane were spotted at sea. The missing AirAsia Flight QZ8501, carrying 162 people from Surabaya in Indonesia to Singapore, disappeared on Sunday (28 December). Fernandes and the airline have been […]
Just because someone sees an online ad, it doesn’t necessarily mean they’ll click through immediately to your ecommerce site. They might just make a phone call to your helpline later in the day, or walk into your high street shop the following week. The outcome is the same, you’ve driven traffic to your business with […]
Different prices have always occurred offline. For example, buying a beer in a five star hotel London is likely going to cost more than the same drink in a student union, but in-store personalisation is now starting to become more advanced. The introduction of iBeacon and Beacon for Paypal are exciting developments and B&Q are […]
Slow-mo While mobile has increased its importance, desktop still remains a considerable part of email marketing strategy. Return Path’s belief is that consumers’ shift towards mobile communication with retailers hasn’t been as rapid as we perhaps thought. In November 2014, less than half of the emails examined were opened on a mobile device, which marks […]
This is according to Mark W. Schaefer’s Masters of CX report The Ultimate Customer Experience was Created 1,000 Years Ago an exploration of a theory that the foundations of the ultimate customer experience were created in medieval marketplaces. Mark W. Schaefer is a globally recognised blogger, speaker, educator, business consultant, and author who writes for {grow}. We’re delighted […]
There is a very strong chance that at some point over the next couple of weeks you’ll be encouraged to wear something festive, in fact there’s even a specific day for it (Christmas Jumper Day is 12 December if you quickly need to get a holiday request form in). And if you’re anything like my […]
This research paper is an industry audit of the fashion ecommerce vertical, specifically of the way fashion ecommerce websites have invested in online content. Overview The report examines how true the mantra of ‘brands as publishers’ is in the sector through comparisons between publishing methods, and builds on James Gurd’s earlier paper for Econsultancy: Where Content […]