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While 2014 undoubtedly saw new growth, recovery and the emergence of new agency opportunities, the spoils were neither abundant nor industry wide. Improvement in the economic outlook unquestionably played a role but agencies still have to search much further and wider to achieve growth levels achieved pre the recession. One of the continued areas of […]
Amazon’s Christmas Amazon shipped 5bn items in 2014, with 40% from third-party sellers. According to the company, third-party sellers sold more than 2bn items in 2014. Those 2bn items came from more than 2m sellers, which accounts for over 40% of the total units sold on Amazon. Christmas mobile stats Affiliate Window has revealed the […]
Stockbroker fired within hours of bad taste hit and run tweet | The Drum Stockbroker fired within hours of bad taste hit and run tweet A stockbroker with a poor sense of humour has been fired by investment firm Hargreaves Lansdowne hours after posting a tweet in which he ‘joked’ about failing to stop after […]
Ofcom clears BBC and RT coverage of Ukraine plane disaster | The Drum Ofcom clears BBC and RT coverage of Ukraine plane disaster BBC News and Russia Today have both been cleared by media regulator Ofcom over their respective coverage of the Malaysian Airlines plane crash over Ukraine. This followed a complaint levelled at the […]
McDonald’s decision to refresh rather than revolutionise the love in its long-running ‘I’m lovin it” mantra signals a marketing switch from product to customer that could reignite sales growth. The restaurant has lost market share to fast casual brands such as Nando’s and Subway over the last two years but believes it now has the […]
Sainsbury’s has weathered a less than merry Christmas after posting a 1.7 per cent decline in like-for-like retail sales for the 14 weeks to 3 January – down 3.9 per cent of fuel is included. Despite slipping into the red the numbers aren’t quite as bad as some analysts had feared prompting the retailer to […]
Facebook buys out voice-activated interface firm Facebook is all set to embrace a voice-activated future with the purchase of Wit.ai, a start-up firm founded just 18 months ago which specialises in speech recognition and voice interaction. The open source technology will remain free for developers to experiment, having already attracted 6,000 app developers, although it […]
Twitter is letting brands pay to appear in users’ following lists, an advertising ploy Star Trek actor William Shatner has become one of the first to highlight and critcise for violating the integrity of users’ accounts. The social network appears to be selling ad space in the lists of accounts its users follow. Advertisers are […]
Margaret Thatcher considered running adverts on the BBC during her reign as Prime Minster in an attempt to offset what she deemed was “extravagant” spending from the broadcaster. Within months of coming into power in September 1979, the Conservative leader suggested the public service broadcaster’s radio stations turn to advertisers to uncover new revenues, according […]
Energy efficiency brand Entu has rolled out its first ever TV ad to promote keeping warm for less as temperatures continue to tumble this winter. The company, which provides products including solar panels, A-rated windows and cavity wall insulation, has brought in TV and radio journalist Mike Sewell to front the campaign. Entu, which recently […]