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MasterCard tops first-ever Midas Brand Report MasterCard has been given top honours in The Midas Awards’ first-ever Midas Brand Report, which ranks financial institutions and their advertising on a global scale. The agencies credited with the brand’s marketing success are MacLaren McCann and McCann Worldwide. However, this isn’t McCann Worldwide’s only spot on the list. […]
H&M has exclusively premiered the new single and video of British musician Florrie as part of its Love Music campaign. The campaign kicked off in March last year as the fashion brand looked to align itself with up and coming stars of the music industry. It launched with dubstep and electro producer Nucleya and since then […]
Search Ikea’s Billy bookcase range is the company’s most popular product, it sells one every 10 seconds. Let’s take a look at the search results for ‘bookcase’. Ikea isn’t currently running a PPC campaign for this, possibly because it feels it doesn’t need to as they’re popular enough, or perhaps as it’s January this might […]
Definition of CX Here are the two different ways marketers refer to customer experience (CX), both of which are entirely related… Customer experience is the sum of all the experiences a customer has with a business during their entire lifetime relationship, taking in not just the key touchpoints (product awareness, social contact, the transaction itself, […]
Twitter is to expand its video products in a move the social media site has described as the first step “in making video the natural platform” for Twitter. As part of the drive, Twitter will open up and evolve its video products and offer its one-click play video unit to all advertisers in a bid […]
British advertising trade body ISBA has welcomed Facebook’s move to restrict violent or graphic videos and photos on its news feed, which could shock or upset people aged under 18 years old. The social network pledged its commitment to policing access to images and videos posted on its network yesterday (13 January). ISBA’s marketing services […]
BlackBerry blasted as PR team gets caught tweeting from an iPhone Smartphone firm Blackberry has suffered a social media faux pas after a member of its public relations team was caught sending a promotional tweet from a rival iPhone. The tweet, first noticed by the Verge, boasted of the BlackBerry Classic’s Twitter capability but was […]
Ad of the Day: Lynx – Less Effort, More Style This latest from Lynx is as clever as it is funny. A young guy switches on the TV and – as he surfs the channels – a male VO with lifestyle-coach delivery gives a carpe diem pep talk about making the most of your hair […]
Bupa UK has commenced a drive to showcase its healthcare expertise and range of products and services. Working with WCRS the private healthcare provider has launched two adverts to demonstrate how Bupa meets healthcare needs by supporting people through combining expert guidance with emotional support and care. The first of the two adverts, ‘Cancer survivorship […]
The triumphant return issue of Charlie Hebdo has been highly sought after with issues going for more than £2,000 on eBay. The satirical magazine sporting the controversial cover featuring the prophet Muhammad sold out in the UK and France within minutes of hitting newsstands. On eBay, one issue of the magazine – likely purchased at the […]