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eConsultancy’s latest study, The Retailer’s Imperative: Strategic Approaches to Customer Experience, conducted in partnership with SDL, explores how retailers are addressing these issues, the tackling of which is essential to the strategic development of providing an excellent customer experience. Findings are based on research carried in Q4 2014, collecting responses from over 200 senior retail marketers at […]
OXO has refreshed the look of its Cubes and Shake & Flavour ranges to modernise the brand but without losing recognisable elements of its design. Coley Porter Bell (CPB) carried out the work and the agency was tasked with creating a design that reflects the brand essence of vibrant colours as well as OXO’s heritage. […]
Adidas is throwing caution to the wind for its latest advert by uniting global football stars Luis Suarez, Gareth Bale, James Rodriguez and Karim Benzema to douse the flames on the haters that have criticised them and the brand recently. The self-aware campaign acknowledges that #ThereWillBeHaters but reasons that the top players use negative comments […]
Online car dealership We Buy Any Car.com has launched a TV ad campaign telling a series of customer stories centered around their hunts for new cars. Using actors to tell the real stories of customers who have benefited from the service, the ads feature a broad range of users including families, young professionals, mums, and […]
Here East has roped in 40 crew members, a six tonne, 30 foot technocrane, a 4K drone and one hand-crafted robot to launch its marketing strategy in a promotional film highlighting the spirit of invention and discovery that lies at the heart of its offering to the tech, creative and making communities. Conceived and directed […]
Transport for London (TfL) has struck the first ever sponsorship deal for its ‘Baby on Board’ badge with notonthehightreet.com. The three-year deal has seen the online marketplace given access to TfL’s consumer data as well as the option to launch a series of pop-up shops across the network’s retail sites. The badge design will be unaffected by the […]
Thousands of websites in France have been hit by hackers in the wake of last week’s terror attacks and the free speech rally that followed. The Financial Times quotes the French military’s head of cyber-defence, Arnaud Coustilliere, as describing the attacks on 19,000 websites in the last four days as “unprecedented”. Some sites have been knocked […]
The famed British beer Newcastle Brown Ale is going for a “crowdsourced” Super Bowl TV ad. The brand is actually banned from airing a US national TV ad during the game because Anheuser-Busch InBev holds exclusive beer advertising rights Newcastle’s answer: the Heineken-owned brewer plans a regional buy during the game that will include other marketers’ […]
HMV has noted a turnaround in its fortunes after retaining the number one spot for UK physical music sales from Amazon during Christmas. Following the store’s slump into administration in 2012 linked to the rise of digital sales and piracy, turnaround specialist Hilco bought 132 HMV stores, and all nine branches of Fopp in a £50m […]
The British Army is using Oculus Rift headsets for its latest recruitment drive to give wearers the experience of a ‘real-life scenario’ of volunteering. The wraparound headset, which is being used at a recruitment event in London’s Waterloo Station today, will immerse members of the public into a live fire exercise with the Army Reserve […]