CALL US: 0845 862 1011
EMAIL US: ENQUIRIES@THEPIXELWORKS.UK
Defining product strategy, management and marketing But what is product strategy? And what is product marketing? This briefing is an excerpt taken from Econsultancy’s Product Strategy and Marketing Best Practice Guide. What is product strategy? As with marketing strategy, product strategy should flow from the wider business strategy. In a business with digital products and/or […]
A day in the life of… Kirsten Allegri Williams, CMO of Episerver Please describe your job: What do you do? As CMO of Episerver, I lead global marketing and communication strategy, which includes four marketing pillars working cross-functionality: corporate and executive communications, product and audience marketing, demand generation and field marketing, and brand and digital. […]
13 stats that show how advertising is changing Digital advertising has come a long way since the banner ads of the late 1990s and early 2000s. Nowadays, advertisers have a plethora of ways to reach their chosen audience whatever they might be doing, with all kinds of formats and creative: from social media ads to […]
Take our content survey and help shape Econsultancy research in 2021 The post Take our content survey and help shape Econsultancy research in 2021 appeared first on Econsultancy. Source: Customer Experience
A day in the life of… Sarah Baumann, MD at VaynerMedia London Please describe your job: What do you do? I’m Managing Director at VaynerMedia London. We are an independent full-service creative and media agency. We’re also a very young agency (four years in London, 10 years globally) and I’ve been at VaynerMedia for one […]
How to deal with Facebook’s view-through conversions when aggregating data from multiple platforms This phenomenon also creates a lot of issues when you aggregate performance data from other channels together – you find that once you add Facebook and Google Ads together you have 80 conversions but when you look at your website back end […]
Six brand case studies that proved the value of storytelling Storytelling can give credibility and personality to brands, helping to build more meaningful relationships with customers by either highlighting the people behind the brand, creating a distinct tone of voice, or by using the history of the brand to broaden the richness and authenticity of […]
Why luxury fashion brands are using gaming to drive revenue and marketing opportunities While industries such as fashion and retail have been negatively impacted by the coronavirus pandemic, the gaming and esports market has positively grown. According to Newzoo’s recent report, the global games market will generate revenues of $159.3 billion in 2020. Gaming is […]
A day in the life of… Angela Freeth, Marketing Campaigns Manager at Laundrapp Please describe your job: What do you do? I’m the marketing campaigns manager at Laundrapp, a home delivery laundry and dry cleaning app. As well as being responsible for brand and customer insight, my focus until recently was offline marketing campaigns – […]
Blue State’s Lizi Zipser on Covid-19 and digital transformation at charities For the charity and non-profit sector, the Covid-19 pandemic has been characterised by phenomenal challenges and unexpected opportunities. The same can be said of every sector to a certain extent, but for the third sector in particular, with its heavy reliance on face-to-face fundraising […]