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How the world is feeling about Covid-19 right now and what it means for brands Partnering with research company Neurohm and using Walnut Unlimited’s Human Understanding Lab, the study was across 17 countries, and the differences in attitudes both locally and internationally tells us a lot about emotions and behaviour in response to Covid-19. The […]
What are ecommerce companies doing to lessen their impact on the environment? This was highlighted in a recent report by Getty Images, which found that – while 48% of consumers say they know they should care more about the environment through their purchasing habits – convenience takes priority. This is the dichotomy that ecommerce companies […]
Data visualisation: Three simple tips to breathe new life into even the most boring of datasets Good data visualisation is a bit like good CGI: when it’s done well, you don’t actually notice it. When it’s done poorly, however, it sticks out like a sore thumb – or claws, in this case (bad CGI is […]
Three ecommerce tactics to boost your sales this festive season As Black Friday approaches, ecommerce businesses are preparing for the arrival of peak shopping season. And with factors such as huge online demand and a glut of excess stock as a result of Covid-19, many retailers and brands are anticipating this year’s peak shopping season […]
A day in the life of Nikolay Piriankov, CEO of omni-channel bespoke jewellery brand Taylor & Hart Please describe your job: What do you do? I’m the CEO at Taylor & Hart, an omni-channel bespoke jewellery brand. We’re now a company of almost fifty and as we’ve gone through our journey and evolved, my role […]
How Whittard’s email marketing pushed me oolong the sales funnel I’m not usually the type of person to give email marketing the time of day. Between the frankly excessive amount of email newsletters that I’m signed up to and the numerous utilities-related emails, shipping notifications, and other admin that lands in my inbox, I have […]
Resourcing for social media teams: A beginner’s guide A social media team of one can manage social channels, provide servicing, support and create brilliant content and engagement, delivering better results than a larger team with agency support. Social media can also successfully be absorbed organically into organisations without the need for a social media team […]
Defining product strategy, management and marketing But what is product strategy? And what is product marketing? This briefing is an excerpt taken from Econsultancy’s Product Strategy and Marketing Best Practice Guide. What is product strategy? As with marketing strategy, product strategy should flow from the wider business strategy. In a business with digital products and/or […]
A day in the life of… Kirsten Allegri Williams, CMO of Episerver Please describe your job: What do you do? As CMO of Episerver, I lead global marketing and communication strategy, which includes four marketing pillars working cross-functionality: corporate and executive communications, product and audience marketing, demand generation and field marketing, and brand and digital. […]
13 stats that show how advertising is changing Digital advertising has come a long way since the banner ads of the late 1990s and early 2000s. Nowadays, advertisers have a plethora of ways to reach their chosen audience whatever they might be doing, with all kinds of formats and creative: from social media ads to […]