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White paper outlines how app companies can increase reach, audience and revenues by harnessing new mobile app strategy platform and distribution LONDON – May 3, 2017 – Millions of mobile apps, billions of mobile devices and trillions of sensors that make up the Internet of Things are combining to boost the growth of the global […]
White paper outlines how app companies can increase reach, audience and revenues by harnessing new mobile app strategy platform and distribution LONDON – May 3, 2017 – Millions of mobile apps, billions of mobile devices and trillions of sensors that make up the Internet of Things are combining to boost the growth of the global […]
Influential annual listing features the UK’s strongest business-to-business brands London, UK, 27 February 2017 – Misys has been awarded Business Superbrands status for 2017. This follows the latest iteration of the long-running annual survey, which has been identifying the UK’s leading business-to-business brands since 2001. The process was managed by The Centre for Brand Analysis […]
Whether it’s takeaways or hair salons or handymen, the rise of on-demand services has improved our lifestyles for the better, saving time, optimising our everyday workflow and helping to minimise stress. Marketplaces have been launched across the spectrum of digital niche services, aggregating these verticals. As a co-founder of Booxscale, our vision is […]
51% of messaging users say it’s more immediate than emailing companies, 48% say it’s less hassle than voice calls London (December 20, 2016) – 53% of people in the UK and France who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to […]
Bristol Airport has launched a ‘12 days of Christmas’ campaign with a twist to celebrate the run up to the festive season. Hosted on Facebook with cross promotional support from Twitter, the carousel-led campaign encourages social media users to swipe through a series of images to digitally ‘unwrap’ the gifts that lay beneath. The campaign […]
It’s Christmas time and this means mince pies, twinkly lights and, inevitably, Christmas adverts – which this year have been surprisingly cheery. 2016 has delivered a series of political and social curveballs and that’s why ads like John Lewis’ Buster the Boxer have been so warmly received. We’ve seen a distinct shift from […]
The UK European Union referendum and US election are a huge wake-up call for the communications trade, writes Stephen Waddington. Purpose, post-truth communication, polling, social capital, diversity, activist leadership and media bubbles mean many of the old ways of engaging the public are no longer fit for purpose. Few people in the public relations […]
There can be no doubt that marketers are keen to embrace new platforms and technologies to help them drive growth. Sadly, it would appear that there is still a gap between those goals and the methods they have at their disposal to achieve them. The challenge is that while new technologies and the data that underpins them have the potential […]
It’s always nice to receive comments and questions on posts as they provide great opportunities for us here at Econsultancy to challenge our own thinking. In this case, the subscriber asked about the implications of IoT for marketing and in particular digital marketing. These questions provide a nice opportunity to delve a bit more deeply […]