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Digital influencers overtake celebrities as the most popular choice for brand endorsements in 2017; niche ‘unconventional’ talent enter the mix With social media now critical to all communications, digital influencers play a central role in branded storytelling. This has placed more pressure on traditional celebrity ambassadors to up their game online, and forced marketers to […]
Snapchat pilots personalised redesign separating friends from publishers Snapchat has rolled out a long-awaited update that has separated friend content from brand and media videos from the Discover section in an attempt to make the app easier to navigate. The social media app is putting an emphasis on user generated content by grouping friends’ Stories, their […]
The rise of mobile communications and what it means for retail 3 December 1992. Memorable date? For some, yes – it was the first time a text message was sent over mobile network. An incredible achievement at the time, however what wasn’t anticipated was how Neil Papwell’s simple “Merry Christmas” text 25 years ago would […]
Marketers are still struggling to glean valuable insights from data, says Forrester Marketers awash with data are still struggling to unearth valuable and actionable insights from it, according to a recent report of out Forrester Consulting. The study, which was commissioned by marketing intelligence company Velocidi and includes responses from 273 marketing decision makers in […]
US Creative Works: Featuring Grey, Fancy, JohnXHannes and more Welcome to The Drum’s US Creative Works, in partnership with Workfront. This section is dedicated to showing the best creative work in North and South America and gives our readers the chance to decide which work we feature as our ‘Creative Work of the Week.’ For project information, […]
Despite criticism, Formula One stands by its restyled logo – a bold depiction of changes to come The reaction to Formula One’s redesigned branding and logo on Monday (27 November) was nothing but extreme, with fans mourning the death of the previous design and Lewis Hamilton pronouncing “I don’t think the new one is as iconic”. […]
A day in the life of… content marketing manager at Skimlinks Remember to look in on the Econsultancy jobs board if you’re looking for a new digital marketing role yourself. Econsultancy: What do you do? And who do you report to? Angus Quinn: Create content of all shapes of sizes. Day-in-day out I turn my […]
Earnest continues to bolster creative and client services teams in preparation for 2018 London-based creative agency Earnest has expanded its headcount for a second time this year, with seven new starters joining the B2B agency this autumn. Designers Chris Holland and Frederic Lootens join the creative team alongside copywriter Eliot Struck; client services welcome Imogen […]
Smirnoff continues focus on inclusivity in latest star-studded LGBTQ+ 'We're Open' campaign Smirnoff has partnered with the LGBT Foundation for the next phase of it’s inclusive ‘We’re Open’ campaign, this time bringing together non-binary artists and performers to help ignite a change in nightlife culture. The Diageo-owned vodka brand wants to start a conversation around how it can […]
UK Top Shazamed Ads: Apple dances the streets of New York while Dominos comforts bad breakups The Drum’s Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app. Another week, another Christmas ad and this time it’s an Apple (TBWAmedia Arts Lab) ballet, courtesy of AirPods, the streets […]