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The BBC has warned of a “plateau” in its ability to compete in the golden age of drama as competition from online players Netflix and Amazon drives up costs, the Telegraph has reported. Craig Holleworth, the BBC’s head of business, drama, films and acquisitions, has warned that the rising costs to produce a quality programme […]
The Drum’s Creative Work of the Week for the last week of October is We Are Social’s series for First Direct starring comedian Diane Morgan, who is challenged to step out of her comfort zone and try and host of new things. Created for social, the comical campaign sees Morgan try her hand at falconry, […]
The first test of Snap’s hardware-focused mission came in the form of Spectacles, a pair of sunglasses equipped with a video camera that records clips, or Snaps, of up to 10 seconds. In development for more than a year, Snap co-founder and CEO Evan Spiegel first tested Spectacles while on a trip with his fiancee, […]
The first test of Snap’s hardware-focused mission came in the form of Spectacles, a pair of sunglasses equipped with a video camera that records clips, or Snaps, of up to 10 seconds. In development for more than a year, Snap co-founder and CEO Evan Spiegel first tested Spectacles while on a trip with his fiancee, […]
As acquiring traffic becomes more and more expensive, making sure your website is user-friendly is essential. This course aims to detail the standards for, and benefits of, a user-centred design approach. You’ll examine key areas where usability is of paramount importance, including best practice for navigation, page layout, forms and error messages, as well as […]
Need help with your social media advertising? We’re a long way away from the heady days when social media was ‘free’ (well, if significant resource and time was ever free….) As social media platforms evolve and ‘organic’ visibility decreases in our social media feeds, brands and organisations must consider ways to increase their presence and […]
Boost your online copy’s effectiveness (across all types of device) with our practical and hands-on training course. Our best-selling ‘online copywriting’ course includes lots of hands-on exercises to help you communicate, persuade and sell more effectively. We’ll show you copywriting techniques that can boost your web pages’ performance by over 100%. No laptop is […]
Consumers don’t see “channels”. They only see brands to facilitate their needs in the moment. Yet despite this, businesses are often structured, resourced and budgeted around individual marketing channels, which can lead to a disconnect between consumers and brands….or even within businesses themselves. This is no chalk and talk session. Using a case study throughout […]
Great digital customer experiences lead to increases in conversion, loyalty and advocacy. This course will help you to make the business case for – and then actually plan and design – improved customer experiences. This three-day Intensive programme offers a deep-dive into customer experience and offers immediate, practical benefits and a theoretical understanding without the […]
Develop your analytics strategy and gain practical skills in measurement, interpretation, optimisation and prediction. The volume of data, analytics tools and different sources relevant to digital is ever-increasing and getting value from that data requires a focused and structured approach. This three day course will arm you with the practical knowledge and skills you need […]