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Consumers are demanding experienced based loyalty rewards We all have heard of retail loyalty programs and promotions, pretty much every industry offers some type of program in order to attract new and retain existing customers. The problem is, that many of these programs have become mundane and are not offering rewards that are exciting to […]
In the world of business, entrepreneurialism is the new black. Startups proliferate every category – disrupting the market, nipping at the heels of the big boys and driving change and innovation. This is particularly true in the agency world where nimble, quick and creative startups are firmly (whether they’d like to be or not) on […]
The slow erosion of BlackBerry’s user base is reflected in the latest mobile forecast to be compiled by eMarketer, which show the once dominant mobile player has seen its UK market share slumped below the 1m mark. It predicts that the operating system will fall below the psychologically important figure this year with as few […]
Cold Caller fight back hots up with threat of £500k fines Companies engaged in cold calling potential customers could be in line for hefty fines of as much as £500k in future as part of a fresh regulatory clampdown on the nuisance practice. Taking effect from 6 April the toughened rules will lower the requirement […]
In recent weeks I’ve looked at why speed is so important in analytics, including analysis of five of the habits of speed-driven organisations. These are: Blending of traditional and new components. Use of real-time data processing and analysis. Analysis of diverse datasets. Integrating digital and process transformations. Embedding analytics within business processes. Agility is strongly […]
There are just a few criteria that have to be taken into account to maximise the impact of your copy, whether it be for marketing materials or a blog post. And to be clear, these are guiding principles rather than hard and fast rules. Get the important information upfront This is also known as the […]
So if everyone is focused on the customer experience, how can companies stand out from the crowd? What criteria help to elevate the shopping experience above the norm? A new report from Econsultancy and Sitecore investigates the digital experience, comparing customer expectations with marketers’ priorities. The research, titled ‘Digital Experience: Are Brands Meeting Consumer Expectations?’, […]
In many ways things are only getting more difficult for retailers and service providers. As channels proliferate, giving people more decision making power, it’s now imperative that you’re providing excellent customer service in ways you didn’t know you needed to five years ago. Then again, if your company is seen to be providing an abundance […]
Once such insurer doing this successfully is Legal and General. Here we’ll take a look at the Legal and General customer journey from a user’s point-of-view, when searching for a product through to eventual purchase. Search Legal and General doesn’t appear on the first Google SERP so it has invested in PPC to increase its […]
When it comes to integrating a new analytics tool, simply having a smart team and a good strategy doesn’t mean (or at least in our experience doesn’t correlate with) successful adoption by the wider stakeholder group. Most people are balancing conflicting priorities. They are busy, they don’t want changes imposed on them that require time […]