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There are just a few criteria that have to be taken into account to maximise the impact of your copy, whether it be for marketing materials or a blog post. And to be clear, these are guiding principles rather than hard and fast rules. Get the important information upfront This is also known as the […]
So if everyone is focused on the customer experience, how can companies stand out from the crowd? What criteria help to elevate the shopping experience above the norm? A new report from Econsultancy and Sitecore investigates the digital experience, comparing customer expectations with marketers’ priorities. The research, titled ‘Digital Experience: Are Brands Meeting Consumer Expectations?’, […]
In many ways things are only getting more difficult for retailers and service providers. As channels proliferate, giving people more decision making power, it’s now imperative that you’re providing excellent customer service in ways you didn’t know you needed to five years ago. Then again, if your company is seen to be providing an abundance […]
Once such insurer doing this successfully is Legal and General. Here we’ll take a look at the Legal and General customer journey from a user’s point-of-view, when searching for a product through to eventual purchase. Search Legal and General doesn’t appear on the first Google SERP so it has invested in PPC to increase its […]
When it comes to integrating a new analytics tool, simply having a smart team and a good strategy doesn’t mean (or at least in our experience doesn’t correlate with) successful adoption by the wider stakeholder group. Most people are balancing conflicting priorities. They are busy, they don’t want changes imposed on them that require time […]
In this article I’ll look at some of the important habits of speed-driven organisations that were identified in a white paper published recently by IBM. Four different types of companies were identified based on their analytics capabilities, ranging from front runners through to spectators. Front runners represent the top 10% of respondents and are defined […]
The ecommerce industry has been travelling faster than the speed of light. In the past five years, it has shattered expectations, created many jobs, and introduced entirely new selling channels to retailers. It’s crazy to think how far the industry has come in such a short amount of time. To encapsulate the expansion, success, and […]
Property portal Zoopla has conceded that it has taken a knock since the launch of rival platform OnTheMarket with the defection of estate agents and a loss of customers. Run by a consortium of estate agents, including Savills and Knight Frank, the upstart rival has emerged as a serious threat to the dominance Zoopla has […]
Please describe what the company does TRUSTist gathers customer feedback in-store at the point of sale and then uses that to get ‘location’ plus ‘the retailer’s specialism’ (e.g. ‘used cars manchester’, ‘hotel mayfair’ or ‘vets bristol’) to the top of Google search results and at the same time provides real-time feedback for staff on their […]
Our survey of thousands of marketers globally, carried out in partnership with Adobe, reinforces Scott Brinker’s assertion that the marketing function is now becoming ‘the Grand Central Station of customer experience‘. But how does the picture change for marketers when they are asked to choose what the most exciting opportunity will be in five years’ […]