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Leads can be accurately qualified and scored to ensure companies deliver the right message at the right time. But are sales teams making the most of the analytics available to them? Predictive analytics is more advanced than simple lead scoring and has a greater impact on helping companies close new business. When used correctly it […]
Holiday operator TUI is readying a video content push aimed at encouraging year-round engagement with its mobile app and address the needs of its diverse consumer base. Currently TUI’s Digital Assistant app lets customers plan their holidays once booked, and also provides advice prior to departure and during the holiday. However, TUI is hoping that a […]
Online grocery firm Ocado has reported a hike in pre-tax profits – to £10.1m in 2014 – its first-ever profits since it was established in 2000. The results, in stark contrast to the £3.8m loss the company saw the previous year, saw revenues reach £949m in 2014, up 19.8 per cent from 2013, while group […]
UK companies are one step behind their US compatriots when it comes to corporate communications and social media, according to a report from Investis. The study reviewed more than 500 leading US and UK companies to score their use of eight social media channels, including Facebook, LinkedIn, Twitter and YouTube and found that US companies […]
Where competitors have stuck with a central, continuous tagline like “The Real Thing”, 7 UP has given us everything from psychedelic ‘Un-cola’ taglines to Fido Dido, with mixed success. In recent times 7Up’s market share has also declined, leading to the need for a marketing shakeup, one which the brand has embraced wholeheartedly. With this […]
Earlier this week Apple posted the biggest quarterly profit ever made by a public company – an eye-popping $18bn (£11.8bn). While there is no refuting the technology giant’s unprecedented financial success, Apple’s ability to innovate in the sector has oft been the subject of criticism. The small tweaks that saw the iPhone 4s become the […]
In a move mimicking the successful Compare the Market campaign, Confused.com is giving customers the chance to get their hands on their very own free Brian toy with every purchase of car or home insurance through the site. Brian the Robot, star of Confused.com’s television advertising campaign, was first unveiled in June 2013 and has […]
Reebok has kicked off the ‘Become More Human’ fully-integrated marketing campaign aimed at saluting a “new breed of athlete” using fitness to transform their immediate community. The sports apparel giant released the “Freak Show” ad to acknowledge that tough fitness as a lifestyle is not always understood. The video showcased the intense lengths many individuals […]
This depends to an extent on what you define as your product. One might argue that in our increasingly digitised world, the lines between product development and CRO (conversion rate optimisation) are becoming blurred. For example, for a pureplay retailer like ASOS its website and the content it publishes are as much a part of […]
Asos has admitted that despite the scarcity of engagement data available from Snapchat it will continue to use the messaging app to reach its much heralded core user base of teenage consumers. The revelation highlights concerns among advertisers that the cost of the platform’s ads, reportedly $750,000, is overpriced given their lack of granularity. Asos […]