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For the fifth time, the UK’s digital and creative industry gathered together to celebrate the best in digital stakeholder communications at the annual Digital Impact Awards. The 2014 awards showcased an industry that exhibits a maturity in the use of digital and social media across corporate communications. This year’s Grand Prix winner, the Royal Navy […]
Avoid ‘brandividuals’ Don’t be swayed by the size of someone’s network or affinity to an industry. They’re probably a ‘brandividual’. What’s more important is that the individual in question can actually be shown to influence a particular community. Unless they can, you’ll be shouting into a vacuum, or peeing in the wind, or just generally […]
Looser style guide Look at the article titles. Here’s a comparison of some from 2013 with 2014. Whilst the BBC hasn’t stooped to BuzzFeed clickbait levels (who am I to talk?), it’s clearly trying to be a bit more of a tease. There’s also much less expositionary text or blurb on the new site, again […]
Video: Instagram Hyperlapse Hyperlapse is fairly new and many have discovered it’s great for a polished look, or at least a video that feels like it’s been professionally edited. If you sell a product that has to be assembled or want to show the making of something, this tool is perfect. Here’s Econsultancy founder Ashley Friedlein […]
London, UK – 15/10/2014 Independent digital media agency 7thingsmedia, have been selected by Nigeria’s largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns. Winner of ‘Best Online Marketing Retailer’ at the 2013 Marketing World Awards, Konga is Nigeria’s largest online shopping portal. Boasting the largest internet population in […]
TextLocal’s best-in class mobile messaging platform for SMBs has served over 120,000 businesses. London, United Kingdom, 14th October, 2014 – IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced the acquisition of TxtLocal Limited (TextLocal), an award winning self-service, cloud based, mobile messaging […]
The numbers on Shell Revenue $451bn CAPEX $44bn Income $17bn 70 countries 43,000 retail stations (twice the number of McDonalds’) 92,000 employees R&D: $1.3bn 10m daily transactions >3m barrels of oil produced every day All of this is under the one Shell brand. The audience Shell’s audiences consist of consumers, industrial customers, partners and resource […]
Moxie Unveils Mobile Chat Solution to Drive Sales and Engage Customers Across the Entire Digital Journey this Holiday Season SUNNYVALE, Calif, Oct 7 2014 – A new study commissioned by Moxie Software, Inc. reveals that 64% of survey participants expect live chat to be available on mobile devices, and 76% would use it. Moxie’s study […]
At the Employer Brand Management conference, to be held on 12 December at the Royal Mint in London, brand managers, business leaders and reputation experts will come together to discuss the future of the employer brand. Investing in a good employer brand means investing in a good reputation. That’s as important in regards to the […]
Vancouver, Canada/ Bracknell, UK (3 October 2014) –Maximizer Software, a leading provider of Customer Relationship Management (CRM) solutions, has launched its latest version, Maximizer CRM 2015. Offering a deployment choice of On-Premise, Public cloud (Our cloud) and Private cloud (Your cloud), this latest release by Maximizer empowers users to easily customise the software so that […]