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Overview The Impact of Digital Transformation in the Media and Entertainment Sector report, produced by Econsultancy in partnership with Adobe, explores how companies operating in the M&E sector approach digital marketing, as well as the key trends, opportunities and sector-specific issues shaping their digital strategies. The research is based on nearly 200 media and entertainment executives based mainly […]
Ever wondered why research predictions are continually proved wrong? Or put another way, why people tell researchers one thing and then do quite another? Award winning, top twenty market research agency Conquest is to launch, on 6th November, a brand new research tool called Automatix™ at the Nonconscious Impact Measurement Forum in NYC. For the […]
Tech startup TransferWise marks the end of traditional bank fees for Halloween London – Over a hundred skeletons marched through the City of London today to mark the end of hidden bank charges. 100 Skeletons march through City of London to mark end of hidden fees 1 A hearse led the ghoulish parade on its […]
A freemium/paid compromise For publishers with some version of a paywall in place, the digest email represents a wonderful compromise. Firstly, registration is required, which builds the pool of prospective customers. The customer gets email content that represents good value – free and authoritative journalism – without the publisher having to give away much at […]
Earning potential of YouTube Video advertising itself, despite the increasing popularity of video, is currently not much more than 10% of online ad spend, according the the IAB’s figures below. YouTube represents around 40% of online video consumption. YouTube is already the most popular destination for music in the world, both in terms of streams per […]
For the fifth time, the UK’s digital and creative industry gathered together to celebrate the best in digital stakeholder communications at the annual Digital Impact Awards. The 2014 awards showcased an industry that exhibits a maturity in the use of digital and social media across corporate communications. This year’s Grand Prix winner, the Royal Navy […]
Avoid ‘brandividuals’ Don’t be swayed by the size of someone’s network or affinity to an industry. They’re probably a ‘brandividual’. What’s more important is that the individual in question can actually be shown to influence a particular community. Unless they can, you’ll be shouting into a vacuum, or peeing in the wind, or just generally […]
Looser style guide Look at the article titles. Here’s a comparison of some from 2013 with 2014. Whilst the BBC hasn’t stooped to BuzzFeed clickbait levels (who am I to talk?), it’s clearly trying to be a bit more of a tease. There’s also much less expositionary text or blurb on the new site, again […]
Video: Instagram Hyperlapse Hyperlapse is fairly new and many have discovered it’s great for a polished look, or at least a video that feels like it’s been professionally edited. If you sell a product that has to be assembled or want to show the making of something, this tool is perfect. Here’s Econsultancy founder Ashley Friedlein […]
London, UK – 15/10/2014 Independent digital media agency 7thingsmedia, have been selected by Nigeria’s largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns. Winner of ‘Best Online Marketing Retailer’ at the 2013 Marketing World Awards, Konga is Nigeria’s largest online shopping portal. Boasting the largest internet population in […]