Marc Etches, chief executive of the Responsible Gambling Trust said the charity “commends” the Senet Group for its campaign to help gamblers stay in control of their gambling habits.
“This initiative is a new and important step in the evolution of responsible behaviour among British-based gambling businesses. We are pleased that the campaign features GambleAware, an easy to remember website that offers help to all those who need confidential advice or support with problem gambling,” he added.
The Senet Group will be chaired by an independent standards commissioner who will be responsible for monitoring and enforcing compliance with the commitments made by members on advertising.
Since the group was established the members have also agreed not to advertise free bets or free sign-up offers on TV before the 9pm watershed, and to dedicate 20 per cent of their shop windows to responsible gambling messages.
Authors: The Pixel Works