US Creative Works: featuring Publicis, Cossette, CPB and more
Welcome to The Drum’s US Creative Works. Dedicated to showing the best creative work in North and South America, we give our readers the chance to decide which work features as our Creative Work of the Week.
Scroll through the latest work, then click through to the global Creative Works site and see what stands out. For project information, creative credits, and more, click on the project to expand to full screen and click on the stars to vote and help choose the US Creative Work of the Week. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, May 1.
To submit work for our Creative Works section, fill out this online form.
: ‘Introducing the Xbox One S All-Digital Edition’
: ‘Liters’
: ‘Thinking in Color’
Executive Creative Director: EJ McNulty
Creative Director: Kristine Baumgardner
Associate Creative Director: Chad Nauta
Sr. Art Director: Chris Kurtz
Sr Copywriter: Darren Tibbits
Production Designer: Ann Losinski
Account Director: Lauren Reinhardt
Project Manager: Erin Hoople
Project Manager: Simon Goettl
Sr Producer: Kel Nelson
Producer: Danielle Mallaro
Design and Technology Studio: Incite
: ‘Goliath, Warrior, Finisher’
: ‘Be there. Do that. Get rewarded.’
: ‘Because of You Lens Challenge’
: ‘Twix Meltdown’
: ‘Thrown Out Flag’
: ‘From 1706 & Beyond’
Twinings, one of the world’s leading tea brands, is launching a new strategic and creative platform across the US to promote its herbal and wellness tea lines. This marks the first-ever advertising platform for Twinings Wellness Blends, which debuted on US shelves in late 2018, and the first all-digital marketing campaign for Twinings North America.
The platform was created by independent advertising agency Terri & Sandy, named Twinings’ North American agency of record last September. The new campaign, called ‘From 1706 & Beyond,’ celebrates Twinings’ rich heritage, as the brand dates back over 300 years. The story unfolds with the founder, Thomas Twining, at the helm. However, it takes an unexpectedly modern twist as the enthusiastic English visionary proves to be humorously ahead of his time.
Original video content takes viewers back to the Twinings Tea Room of 1706. The setting pays homage to the first London tea room, which was actually founded by Thomas Twining. The Twinings Tea Room would become an epicenter of social life, where people came together to sip and mingle. Here, Thomas Twining shares bold proclamations about his future Herbal and Wellness blends to a room full of patrons. The teas — with ingredients like turmeric, hibiscus and camomile — are a few centuries ahead of the blends to which the townspeople are accustomed. Thomas is comically misunderstood but takes their responses in stride. Like any true innovator, he presses forward with confidence.
Client: Twinings North America
President & CEO: Dan Martin
VP, Marketing: Katie Butler
Senior Brand Manager: Jessica Goodman
Senior Brand Manager: Andrew Mallia
Director, Consumer & Market Insights: Noni MacPherson
Agency: Terri & Sandy
Co-Founder: Terri Meyer
Co-Founder: Sandy Greenberg
Creative Director, Copywriter: Chris Cannon
Creative Director, Art Director: JP Gomez
Senior Copywriter: Natalia Davila
Senior Art Director: Benita Antony
Integrated Account Director: Drew Schwartz
Account Supervisor: Dayo Ajayi
Integrated Producer: Chris Lenz
Video Production Company: Biscuit Filmworks
Director: Clay Weiner
Partner / Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Producer: Shannon Barnes
Head of Production: Mercedes Allen-Sarria, Rachel Glaub
Director of Photography: Adam Marsd
Tabletop Production Director: Chris Simpson
Producer: Matt Coogan / Anyway Reps
Food Stylist: Liza Jernow
Prop Stylist: Maya Rossi
Editorial: Cosmo Street
Editor: Tom Scherma
Assistant Editor: Jared Zygarlicke
Executive Producer: Maura Woodward
Producer: Paolo Solarte
Mix: Sound Lounge
Audio Mixers: Tom Jucarone, Seth Phillips
Head of Production: Liana Rosenberg
Producers: Becca Falborn, Lauren Mullen
Flame Artist: Tim Miller
Finishing Producer: Juan Jose Handal
VFX: Out of the Blue
Digital Colorist: Scott Burch
Assistant Colorist: Courtney Feemster
Post Producer: Steve Bodner
Source: Marketing