An ad of one's own: how brands are acknowledging International Women’s Day
Sunday 8 March is International Women’s Day. As an annual focal point in the continuing global movement for women’s rights, it celebrates the social, economic, cultural and political achievements of women, as well as the ongoing need for gender equality.
Though not attributed to any particular group, it is a day marked internationally by governments, organisations, charities, corporations and brands alike.
This year’s theme is #EachforEqual, which champions the idea that an equal world is an enabled world. So how are brands helping to forge a gender-equal world, celebrate women’s achievements, raise awareness against bias and take action for equality?
Take a look at the campaigns below and vote for the ones you think hit the mark.
: ‘Behind the Mac (International Women’s Day)’
: ‘I Keep it 100’
: ‘Imagine What You Can Do With More’
Photographer: Genga Estúdio
Editing: Tiago Hasegawa
Sound Production Company: Jamute
: ‘Fit for a Queen’