Business on the move including Itsu, Groupon, Maoam, Johnnie Walker and ITV
Welcome to The Drum’s Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
This week includes moves from Itsu, Groupon, Maoam, Johnnie Walker and ITV.
Groupon has named TBWAChiatDay New York as its creative agency of record.
Bush Brothers & Company has appointed Carmichael Lynch as its strategic lead agency, leading strategy and creative development for its full brand portfolio.
Fruity chew brand Maoam has appointed Intermarketing as the lead agency for its 2020 below the line campaign.
Itsu has awarded its PR account to Spider, with the agency tasked with handling consumer, corporate and trade PR for the food chain.
This week’s acquisitions
- Dun & Bradstreet has acquired Orb Intelligence.
W Singapore has won the Johnnie Walker PR account of the region.
VMLY&R Auckland has been awarded the creative account of Villa Maria Estate. It has been tasked with creating a global communication platform to increase awareness.
The Department for International Trade is on the hunt for a creative agency. Its incumbent, M&C Saatchi, is repitching for the business.
ITV has put its media account up for review. Goodstuff Communications has held the account since 2016.
Hatchet Agency has rebranded as MakerStreet.
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