New research from COTTON USA uncovers the impact consumer consciousness has on purchasing decisions
July 2019, London – Global insights released today by COTTON USA reveal that consumer purchase decisions for clothing are being influenced by growing concerns for the environment and sustainability, and how being transparent about the use of natural fibres, including U.S. cotton, can be valuable for global brands and retailers.The research, which was commissioned by Cotton Council International and led by Harris Insights and Analytics, found that 86% of people globally are considering sustainability and…
Source: RealWire
Source: Branding