Creative Works EMEA: featuring Coca-Cola, Skoda, O2 and more
Welcome to The Drum’s Creative Works EMEA, dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa.
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Show me entity :: 25875
: ‘Get Closer’
Agency:
Client:
Date: March 2019
Cetaphil, an international skincare company, is pushing for wider UK recognition for its internet-cult supported range of skincare products. The brand, and agency Buchanan, has partnered with Warner Brothers and Comedy Central to sponsor the most popular show of a generation: Friends.
The comedy-based shorts, take cue from Friends’ tropes, minus the canned laughter. The sketches associate Cetaphil with friendship – and confidence in skin – by using crash-zooms, close-ups and with each ident concluding with the tagline “Get Closer”. The meaning is intentionally on the nose: get closer to friends and get closer to skin. There are six 10-second vignettes and eight five-second idents on air from. Using humour to resonate with Friends’ audience, and volume to ensure brand recognition.
The idents, by Buchanan Group (part of the WPP network), are one of myriad campaigns running with the agency behind Home Tester Club, Medifacts and Brand Power. The ads will run for three months and are aired on all 18 showings of Friends, a day.
Credits:
Campaign title : Get Closer
Client’s name and job title : Alessandra Godio (Brand Manager)
Brief : Sponsorship idents for Comedy Central
Creative agency: Buchanan Group
Copywriter : Kieran Simmonds
Art director : Kieran Simmonds
Planner : Kieran Simmonds
Chief client officer: Lauren Sally
Media agency : Zenith
Media planner : Alex Peet
Production company : Buchanan
Director : Kieran Simmonds
Editor : Wayne Bryant
Illustrator / photographer : Stuart Luck (DOP)
Post-production :Buchanan Group
Music production / track : Adam Sturge – Numbers
Audio post-production : Adam Orridge
Col : Electric Theatre Collective
Client’s name and job title : Alessandra Godio (Brand Manager)
Brief : Sponsorship idents for Comedy Central
Creative agency: Buchanan Group
Copywriter : Kieran Simmonds
Art director : Kieran Simmonds
Planner : Kieran Simmonds
Chief client officer: Lauren Sally
Media agency : Zenith
Media planner : Alex Peet
Production company : Buchanan
Director : Kieran Simmonds
Editor : Wayne Bryant
Illustrator / photographer : Stuart Luck (DOP)
Post-production :Buchanan Group
Music production / track : Adam Sturge – Numbers
Audio post-production : Adam Orridge
Col : Electric Theatre Collective
Additional credits:
Kieran Simmonds (Director)
Wayne Bryant (SFX)
Adam Sturge (Music)
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: ‘Doug the Dog’
Agency:
Client:
Date: March 2019
Škoda and its agency Rosapark are teaming up again to feature the automaker’s range of accessories that make life easier for its users, including a dog seat belt.
An unrestrained dog can become a one-ton projectile in an accident at only 50km/h, and a majority of dog owners admit to not tying up their pet in the car.
To highlight this innovation and Škoda’s ability to always surprise, the brand is introducing Doug the Dog.
Doug is like a regular dog. He’s cute, he’s endearing, he’s just ten times bigger and weighs one ton.
‘Doug the Dog’ launches online with a Twitter campaign. Tweeters can post pictures of their dog using the hashtag #DougTheDog to see what their dog looked if it weighed a whole ton. The campaign will also be broadcast on Facebook, Instagram, Youtube and LinkedIn.
Credits:
Brand : ŠKODA FRANCE
Brand Management : Paul Barrocas, Marie-Charlotte Bosvieux, Céline Hahn, Stéphanie Cantau
AGENCY : ROSAPARK
Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco
Copywriter : Naïm Souilem
Copywriter : Naïm Souilem
Art Director : Alexandre Delvert, Robin Lassalle
Managing Director and Director of Strategic Planning : Sacha Lacroix
Managing Director and Director of Strategic Planning : Sacha Lacroix
Advising Directors : Julien Quidor dit Pasquet, Romain Bruneau
Account Manager : Charlotte Permasse
Strategic Planner : Alexandre Ribichesu
Social Media Manager : Thomas Vincenti
Account Manager : Charlotte Permasse
Strategic Planner : Alexandre Ribichesu
Social Media Manager : Thomas Vincenti
TV production : Thomas Laurent
Print Production : Justine Dudognon
PR : Mélanie Colléou
Print Production : Justine Dudognon
PR : Mélanie Colléou
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: ‘Jaffa Whaaaaat?’
Agency:
Client:
Date: March 2019
McVitie’s, makers of Jaffa Cakes, has introduced a goat character to promote its new Jaffa Cakes Nibbles. ‘Jaffa Whaaaaat?’ stars TV personality Joey Essex and Nibbles the Goat.
The integrated campaign sees McVitie’s pleading with Jaffa fans to help describe the new McVitie’s Jaffa Cakes Nibbles, after the brand confessed it had no idea what it had created.
In the 37-second film, Jaffa Cakes lovers are seen enjoying their McVitie’s Jaffa Cakes Nibbles in different moments – relaxing, working and commuting – before the star of the show, a pygmy goat named ‘Nibbles’, appears everywhere they turn, like a scene from a horror film, but with a persistent goat.
Essex, who aptly portrays McVitie’s Jaffa Cakes playful and cheeky brand personality, is seen waiting in a beauty salon about to top up his orange tan while enjoying McVitie’s Jaffa Cakes Nibbles, when out comes the curious goat from inside the tanning booth staring him down. Sharing his confusion, Essex asks in his typical fashion “What are you saying?”.
The hero film was directed by Jack Clough from HunkyDory Films, best known for directing People Just Do Nothing.
The brand also encourages fans to share their own ludicrous descriptions on social media, using the campaign hashtag #JaffaWhaaaaat. It will run across multiple platforms including social media, radio and PR through 14 April.
Credits:
CEO
Sarah Golding
Executive creative director
Micky Tudor
Managing Director
Sarah Clark
Creative director
Alec Braun
Creatives
Adam Jackson
Ted Price
Head of art
Marc Donaldson
Designer
Jason Smith
Richard Forder
Senior visualizers
Rob Swainson
Charlie Townsend
Creative Producer
Lucy Avent-Wells
Planning Director
David Adamson
Senior Planner
Claire Carmichael
Head of film
Charles Crisp
Producer
Emily Hendrey
Account director
Freddie Eaves
Account manager
Nikita Spice
Production company
Hunky Dory
Producer
Stephen Pleśniak
Director
Stephen Pleśniak
Director
Jack Clough
Offline editing
Charlie Hawksworth
Post-production / Visual FX
Scramble & Cheat (Grade)
Producer
Barny Wright
Audio
James @ Scramble
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Show me entity :: 25941
: ‘O2: The Rhythm Of Your Life’
Agency:
Client:
Date: March 2019
O2 has launched a campaign that demonstrates how its phone plans can move to the rhythm of life.
The ‘Rhythm of Your Life’ campaign focuses on the benefits customs can receive by signing up to a custom plan.
To show how the flexibility of its phone plans can fit into the irregular beat of life. O2 has produced a TV spot that sees a woman swaying through life’s milestones – from her work life, to house buying and having a baby.
O2 then uses its insight that life is “forever moving from one day to the next” to inform the viewer that they can customise their plans to fit with their life whenever they choose.
Credits:
Brand: O2
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Show me entity :: 25865
Show me entity :: 25863
: ‘Wildhomes For Wildlife’
Agency:
Client:
Date: March 2019
To mark the launch of Ikea’s sustainable Greenwich store, the flat-pack retailer has teamed up with local artists to create a series of homes for wild animals.
In line with the new store’s sustainable ethos, the animal homes are made from upcycled Ikea furniture.
Among the wildhomes, Adam Nathaniel Furman has designed ‘Bughattan’ – an insect city that never sleeps. The nest for solitary bees and wasps was created using old Ikea Ekbacken and Hammarp worktops.
Studio Weave’s Je Ahn created a home to provide extra warmth for bats looking to roost from old Ikea Kvistbro metal tables, while Supermundane designed a colourful bird box from an Ikea Industriell shelving unit.
Animal homes:
– ‘Bughattan’ by Adam Nathaniel Furman
– ‘Pipi’ by Supermundane
– ‘The Bug Bud’ by Iain Talbot
– ‘MånstråleHouse’ by Beep Studio
– ‘Fladdermösshus’ by Studio Weave’s Je Ahn
– ‘Dom’ by Supermundane
– ‘Honey I’m Home!’ by Hattie Newman
– ‘Hachi House’ by Sash Scott & Tamsin Hanke
Credits:
Client: Ikea
Creative: Mother
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Show me entity :: 25844
Show me entity :: 25799
Show me entity :: 25901
: ‘Let Her Know’
Agency:
Client:
Date: March 2019
Real people talk about how much their mums mean to them in a new campaign created by Quiet Storm for Moonpig, the flowers, gifting and personalised greeting cards service.
In a series of television and radio ads, people open up their hearts to share genuine, touching messages for their own mums – reminding us in the process that we don’t always tell them how important they are.
At the same time, the ads let viewers and listeners know that they can get a free Moonpig for their mums this Mother’s Day when they buy her flowers – so they can ‘let her know’ themselves.
The campaign features a 20-second TV spot, two 10-second television versions, and a 30-second radio ad.
Credits:
Creative Director Trevor Robinson
Robyn Bowman/Seb Jamous
Planner Anna Coscia
Art Director Seb Jamous
Copywriter Robyn Bowman
Account Director Jenna Hayward/Eleni Xenidou
Agency Producer Alex Azis and Elin Tiberg
Director/Production Co Seb Jamous/Quiet Storm
Producer Alex Azis and Elin Tiberg
Editor Andrew Fraser
Post Production Dave Owen
Sound Design Angell Studios
DoP Marcus Autelli
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: ‘Cancer@Work – The Unstoppable Résumé’
Agency:
Client:
Date: March 2019
After a first major campaign, Cancer@Work and FamousGrey Paris have devised a device to help cancer patients find their place in the professional world thanks to a new campaign entitled The Unstoppable Résumé.
Cancer@Work has chosen to give former patients the opportunities to re-enter the labor market, by creating The Unstoppable Résumé.
Nowadays, the recruiting world is more and more computerized: 95% of large companies and 50% of SMEs use recruitment software called ATS (Applicant Tracking System). This software is programmed to analyze CVs. They cross-reference dates or ranges of experiences and search for specific keywords. Therefore, they are able to exclude a CV that contains a period of inactivity like a recovery period. For people affected by cancer, finding work is extremely complicated because of the blank space left by the disease on their CV.
To give cancer patients as much chance as other candidates to get interviews, Cancer@Work has created an online platform called The Unstoppable Résumé.
By connecting on unstoppableresume.com with their Linkedi]In account, cancer patients can automatically generate a CV that transforms this blank space that could exclude them from the process into a strength. This period is filled with a text that contains the skills they developed during their fight against cancer. Written in white on white, this text, invisible to the naked eye, allows CVs generated via the platform to pass through the filters of recruiters’ software.
Credits:
Client: Cancer@Work
Managers: Anne-Sophie Tuszynski, Nathalie Presson, Jeanne Laversin
Agency: FamousGrey Paris
President: Marc Fauconnier
Managing Director: Bénédicte Muller
Executive Creative Directors: Romain Repellin & Régis Boulanger
Artistic Director: Bertille Vermot
Copywriters: Jean Estauver, Alexandre Dufayet
Strategic Planning Director: Guillaume Bilheude
Strategic Planner: Lucas Scotti
Business Director: Laurence Cormier
Project Manager: Lucie Latrobe
Production Manager: Adam Araujo
Director: François-Xavier Repellin
Cameraman: Florian Henry
Video Editor & Motion Designer: Olivier Caunes
Webdesigner: Grégoire Mirandel
Website Developer: Fabien Clerc
Sound Production: Lamaisondeproduction
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Show me entity :: 25947
Source: Marketing