The Drum Recommends: Commended – How AMBITIOUS helped Origin Workspace build its brand, messaging and Bristol business relationships
In this series, we explore the finest work created by The Drum Recommended agencies. We will highlight top case studies to guide and inspire you in your journey to select a new agency relationship.
Last year the Recommended Agency Register (RAR) was rebranded as The Drum Recommends to bring it in line with owner The Drum. It remains committed to partnering brands with the correct agency using data and unique industry expertise.
Our challenge was to take Origin Workspace off the page of the brand guidelines and bring the concept to life with a PR led marketing communications strategy.
This kick started with research and positioning work to identify the key selling points and competitive differences of Origin Workspace and develop a robust set of messages that all marketing communication and PR activity would underscore.
AMBITIOUS also identified that the sheer scale of Origin Workspace in a prominent part of the city effectively created a third business hub and closed the gap between Filton and Temple Quarter.
Activity to date has included:
Media relations: Build a news pipeline for Origin Workspace including announcing the concept, announcing the startup concept, announcing first members and profile raising for the leadership. Identifying feature angles and developing pitch points.
Social Media: AMBITIOUS wrote social media guidelines, created a visual social identity for Origin Workspace and kickstarted each channel with community building. We also used social to support event marketing including organic and paid activity. This brief also included support for the personal brand of core people within the business.
Sponsorship: Identifying relevant sponsorship vehicles in the city, building activity around them and amplifying the relationship to tap into core audiences Including Social Media Week Bristol.
Content Marketing: Content led strategy to meet a number of objectives including building domain authority of new website, boosting organic visibility of key search phrases, providing social content and using content marketing to underpin Origin Workspace’s presence in the city.
Influencer Marketing: Identifying core influencers, networks and groups to bring into the space to host events or have site tours. To date this has included Enterprise Nation, LinkedIn Local, Innovation lead at Bristol University, Business West and Bristol Media.
PR Counsel: Regular counsel and support for business challenges faced by Origin Workspace.