Business on the move including Marks and Spencer, GoCompare, Virgin Media, Britain's Got Talent, and more
Welcome to The Drum’s Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
Global wins
Brussels-based bathrooms group, Ideal Standard, has appointed indie agency Uniform as its lead global agency after a competitive pitch.
Venturethree has won the Digital Marketing Institute’s global rebrand project.
EMEA wins
Marking its first-ever TV sponsorship deal, Marks and Spencer Food has inked a partnership with ITV’s Britain’s Got Talent. It will see the retailer sponsor the talent show for the eight-week duration of its 2019 series, starting in April.
It has managed its creative in-house since 2015, but now GoCompare has handed its advertising business to Droga5.
Virgin Media has appointed Adam&Eve/DDB to its advertising account.
We Are Indigo has secured a brief from LSH Auto UK to launch two brand-new Mercedes-Benz retail spaces.
Hydrogen has been appointed as social media agency for whisky brand Highland Park’s global social channels.
MediaCom has been awarded the media mandate for Mobile Premier League.
Ramsbury Gin has appointed Splendid Communications and Scotch + Limon to spearhead awareness campaign.
Budweiser is the new Official Partner and the Official Beer of the England Women’s Football Team.
Vue Entertainment has appointed Ello Media to re-energise its corporate products.
Tourism Ireland has partnered with Sky Media to inspire golfers in Great Britain to visit Northern Ireland.
Savsé Smoothies has appointed independent comms agency Eulogy, and content agency Communicator, to deliver a through-the-line campaign.
This week’s acquisitions
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Dept agency has acquires Rocket Insights
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Talon is laying down roots on the west coast with the acquisition of out-of-home (OOH) media agency Grandesign.
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Global consulting firm Prophet has acquired digital agency Springbox.
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Unlimited Group has acquired Model Citizens.
Apac wins
M&C Saatchi Sport & Entertainment has been named the official creative communications agency for the Australian Olympic Committee‘s Tokyo 2020 campaign.
Amorepacific Singapore has appointed Duo Studio as agency of record for its premium lines – Laneige and Mamonde.
H&R Block has appointed The Works as its creative agency of record.
Volvo Trucks has appointed Redhill as its public relations agency for Malaysia.
Coco Pr & Communications has formed a strategic partnership with Modern Currency.
VMLY&R has appointed Circle.Life as its creative agency of record.
Americas wins
Sunset Blvd has won the Elizabeth Taylor Estate account.
Merger
After merging J. Walter Thompson with Wunderman, the Seattle officers of Wunderman, Possible and Cole & Weber will join to become Wunderman Thompson Seattle.
Launches
The Ridley Scott Creative Group is opening an office in Amsterdam, as the global transmedia group looks to explore further European territory.
AMS Media Group has opened an office in Leeds as it seeks to expand its footprint outside of London.
CNS Media has opened its second office in Birmingham.
Because agency has opened a Singapore office.
Laybuy has launched in the UK with Footasylum confirmed as its first major retail partner.
Firewood Marketing has expanded its international client service capabilities with its launch of a new office in Mexico City.
London City Airport has launched a new brand identity, and it aims to grow and appeal to a changing mix of passengers.
London Business School has relaunched its brand.
Adtech startup Scibids has opened its Asia Pacific headquarters in Singapore, its first international office.
Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.
Source: Marketing