The Jeff Bullas Content Marketing Masterclass
The rise of a digital world means we now find most of our information online. We read blogs, newspapers and watch videos for education, news and entertainment. We check out online product reviews before we buy anything. We do our research about products and services before we pick up the phone or even send an enquiry email. All this information is content and today that means content ideation and creation is vital in growing a business in a digital world.
We will also look at the different types of content for the social media including Facebook, Twitter, Instagram, LinkedIn and others.
The web is a crowded space with over 1 billion websites so merely publishing content is not enough. You need to get attention and eyeballs to your website and content. In a digital world this equals traffic. The second session explores the different ways you can grow your traffic and get people to see your brand and engage with your content.
We will discover how to convert web and social traffic into leads, sales and loyalty for your business. Learn why traffic and content on their own is not enough. Find out the secrets to using copywriting, art, technology and automation to build your business.