If you are to get the best results from digital marketing, leveraging digital insights is essential.
This course focuses on how to analyze and improve the efficiency and effectiveness of digital marketing. Measurement and metrics enable marketing professionals to justify budgets based on returns, and to drive organizational growth and innovation.
By analyzing digital visitor segments and behaviors, you’ll learn how to produce a plan to develop the most appropriate metrics, tools and digital marketing improvement process for your organization.
You will also take a deeper look at interpreting and acting on digital analytics data. You will learn how to manage conversions with practical examples on using digital analytics to gain insights on your visitors, visitor behavior, engagement and conversion goals.
Authors: The Pixel Works