Good copy makes a measurable difference; great copy makes the world of difference
Everything you produce reflects your business and its standards. So at the very least, get your copy proofread before it’s published. Bad grammar and poor spelling will lose you business. If you can’t get basic spelling and punctuation right, why would your customers trust you with more complex tasks?
Compelling copy in your promotional literature and content in your website have to work hard to deliver results. It’s surprising how often businesses get it wrong – whether it’s because the head of finance has written the copy; legal have done their bit; every department in the company has supplied ‘their piece’ or the copy has not been drafted for its intended target. All this usually results in copy that is disjointed, corporate waffle that is neither compelling nor inspiring.
The right words presented in the right way create action
Nobody understands your business as well as you, so you probably think that nobody else can communicate your business strengths as effectively as you.
As a business partner, we can get under the skin of your business to tease out the important details that make you special and unique. Once we have done our homework, we will deliver content that describes your products and services in a way that is compelling and provokes action, whilst adhering to a tone and style that befits your brand.
We produce high quality copy for all kinds of organisations and all kinds of media. We understand the differing requirements of writing for print or web (including SEO copywriting), technical articles or brochures, direct mail or display advertising, B2B, B2C or Non-Profit. Whatever you need to communicate and whatever media you want to utilise, we can create copy that delivers your message succinctly and with maximum impact.
Most business owners are simply too busy to carve out the time that proper copywriting demands – talk to us today about a copy review.
Editorial services
- Copywriting – emails, direct mail, brochures, adverts, posters and newsletters
- Annual Report design
- Editing
- Proofreading
- Content for websites
- Research